Online Marketing Manager

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. Over 11 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. 

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That’s where you come in. As Online Marketing Manager, you’ll drive strategy for bringing new players to League of Legends. Your marketing sixth-sense will help you identify new player engagement pipelines including affiliate programs, co-marketing partnerships and player referral systems. Your analytical and entrepreneurial mind will help you identify, innovate, measure and manage successful online marketing initiatives that bring awesome player experiences to a new audience.

You are:

  • Educated: you journeyed through academia on your path to online marketing mastermind, earning a BA or BS and maybe even an MBA; you’ve continued learning while you’re earning
  • Experienced: you’ve been expanding your marketing playbook for at least three years, wooing customers and optimizing online marketing campaigns, preferably for gamer types like us at gaming companies like ours
  • Creative: your education, experience and research inform your marketing strategy, but your imagination inspires you to devise new and unique engagement pipelines designed for our players
  • Data-driven: you read trends, quantitative metrics, ROI analyses and CPA, CPC and CTR models, extracting the actionable information that you leverage for success; you’re a strategic alchemist, turning data into new insight and initiatives
  • Entrepreneurial: you spot opportunities before they go mainstream, imagining and building online advertising campaigns from a ground-up ROI analysis that proves their sturdiness
  • Integrative: you’re comfortable commingling and collaborating with internal groups including PR, Community and Development teams as well as their regional counterparts
  • Player-focused: as a gamer yourself, you listen to players, converting implied needs into better around-game player experiences

You will:

  • Collaborate with the whole Riot Games crew, including regional Rioters and international partners, on major advertising initiatives and launches
  • Regularly optimize online advertising performance based on CPA, CPC, CTR and ROI models
  • Collaborate with development teams to identify player pain points and smooth out the rough edges in the transition from gamer to League of Legends player
  • Design, implement and oversee the affiliate marketing program to encourage other people to do the online marketing for us
  • Identify, develop and manage player-focused advertising campaigns, partnering with the Business Intelligence team to define campaign effectiveness

To apply: