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The Riot Games Brand team is dedicated to defining, supporting and reinforcing Riot's purpose of making it better to be a player. Internally, we give that ethos a seat at the table for decision-making across game, sport and entertainment products. Externally, we foster deeper connections between players and Riot - ultimately shaping understanding of who Riot is and why we do what we do.

As the Riot DNA Program Lead on the Riot Games brand team, you will develop cross-Riot initiatives that help solve player pain and promote our mission to be the most player-focused company in the world. You will also uphold and evolve our standards for how the Riot Games brand shows up in the world and support teams looking to develop within our brand guidelines.

You will report to the Senior Brand Manager of the Riot Games brand team.


  • Identify and support cross-Riot initiatives that solve player pains and make it better to be a player
  • Evolve and reinforce the Riot Games brand guidelines that uphold a high standard across teams, products, and regions, and ensure we show up consistently for players
  • Be the point person to advise on usage of the Riot Games brand identity across platforms, content, and partnerships
  • Create projects that ensure Riot's DNA, identity, and purpose manifest across Riot branded content across all channels and regions

Required Qualifications: 

  • 6+ years of marketing experience
  • Experience developing and implementing brand guidelines for global brand
  • Deep empathy for players and a desire to improve the status quo of gaming
  • Experience with feedback and collaboration with in-house strategists, creatives, and external agencies/partners
  • An understanding of brand marketing metrics and the tactics employed to improve them
  • You are a person who believes that there is always more to learn from each other, from players, and approach each problem with optimism, curiosity, and passion

Desired Qualifications:

  • Experience working on cultural brands (lifestyle, entertainment) that serve passionate audiences
  • Working knowledge of general (MBA experience valid) business frameworks (finance and budgeting, operations, project management)
  • Deep empathy for players and a desire to improve the status quo of gaming

Our Perks:

Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.