eCommerce has a core set of player spending values on which we won’t compromise. They are:
Spending is not the primary driver of competitive success
We will not sacrifice player trust for revenue
New features increase player value, even for players who never spend
We want players to feel good before, during and after spending
We listen, consider, and act on player feedback
We continuously reinvest to make our game(s) better for all players
We don’t like talking about money, but eCommerce focuses on player growth and player spending: two areas that are critical to the health of our games and Riot as a business. Analytics and research are two cornerstones that we use to deliver the biggest impact for Riot and players, as we balance resources, constraints, and tradeoffs. Our specialists help new players discover our games and find experiences that are right for them, while always ensuring we live up to our player spending values. We always check to make sure we’re working in service to players, and not the reverse.