As Brand Manager for Teamfight Tactics (TFT) and Legends of Runeterra (LOR) for France and Benelux, you'll work within our multi-discipline Publishing team in Paris, reporting to the Country Manager. You'll be the driving force in designing strategies, creative campaigns and initiatives that help further establish these 2 titles and the Riot brand in France and Benelux. You'll create engaging and memorable experiences around League products that maximise awareness, impact and participation.


  • You will build regional plans, inline with our global publishing roadmap for TFT and LOR, to locally amplify these 2 games; covering areas such as content creators, community, social media, events and PR
  • You will partner with multiple teams and agencies to create engaging publishing initiatives to increase player retention and engagement
  • You will support our content creators and community members: identify their needs, provide feedback, launch initiatives with them
  • You will track the performance of your publishing campaigns, and help the team gain and maintain a data-informed perspective on their work
  • You will ensure alignment with our in-house specialists in other disciplines such as organised play or communications/PR
  • You will ensure that marketing assets and community materials are of the highest standard and representative of a player-focused approach
  • You will when needed, provide support to our other brand managers on our other titles

Required Qualifications:

  • At least 3 years of experience in the B2C digital entertainment industry, in a marketing/branding/community-related role
  • Passionate about Teamfight Tactics or Legends of Runeterra
  • You can build clear strategies for France and Benelux, while also uniting our team and vendors behind your vision
  • You feel comfortable working with numerous stakeholders in a dynamic and complex multi-game environment
  • Fluency in French and English is a requirement for this role

Desired Qualifications:

  • Experience cooperating directly with content creators and communities;
  • You are familiar with the universe of Runeterra, its lore and stories; which are the very background of our games
  • Experience working in the theatrical/movie/retail video industry

Our Perks:

  • Medical, dental, and vision plans that cover you, your spouse/domestic partner, and children
  • Retirement benefits with company matching
  • Life insurance, parental leave, plus short-term and long-term disability
  • Flexible benefits allowance to help Rioters live their best lives
  • We will double down on your donations of time and money to non-profits

Let's Thrive Together:

Because together we are better.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t meet every one of the requirements for a role, there’s always room for growth at Riot. If you spot a role to make you want to jump out of bed in the morning, we are waiting to hear from you!