Brand Manager, TFT PC & Mobile
Job Id: REQ-0006736
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the gaming experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As a Brand Manager, you will lead projects that harness Riot's creative energies to engage players in China with a deep understanding and appreciation of the Riot Games brand. You'll be working closely with a team of fellow gamers and creative professionals, you will develop a variety of publishing efforts and see them through the execution of key marketing campaigns that bring value, excitement and trust to the players of China. You’ll work closely with brand, ecommerce, communications, production, creatives and our partner teams as well as third-party vendors to bring engaging experiences to more players in China. You’ll collaborate with stakeholders from across the company on the best way to promote and publish the game to the needs of Chinese players.
- Work with IP & game entertainment team to create new IP identity and amplify IP brand for the universe of Teamfight Tactics.
- Create and lead global campaign strategies in partnership with LA marketing team that hit the mark in culturally-relevant ways for players
- Develop and execute key in-game and out-of-game publishing projects and follow through in every step of execution working with internal teams, partner teams, and third-party vendors to deliver value and excitements to players in China
- Ensure that locally developed marketing assets are of the highest standard and representative of a player-focused approach
- Establish and use KPIs to measure and consistently help to improve marketing performance
- Track content performance and player sentiment as a day habit, compile analytics to better inform how well different contents reach, inform and engage players thus further improving the content strategy
- Work across multi-functional teams to facilitate creative development, content support, ecommerce tactics, localization and gameplay analytics
- Coordinate complex schedules across a variety of time zones, arrange meeting, and manage publishing calendar to support internal and partner usage
- Maintain and evolve the core brand of our games, formulating a long-standing connection with our players through brand building and expansion
- Be a key source of information about all player-facing contents in the China market, and act as a nexus of publishing knowledge and communication.
- Experienced Marketer: You are a well-honed marketing expert with at least 5 years of experience in marketing, demonstrating success in establishing best practices, analysis and trends, product positioning, creative and media strategies, PR and promotions
- A Bilingual Communicator: You speak and write fluent English and Chinese while having an in-depth knowledge about the Chinese gaming culture; you are a phenomenal communicator, not only you can speak your mind directly, you can layout the logics behind; you are persuasive towards internal stakeholders as well as external partners
- A Creative: you have the ability to see the big picture and utilize your suite of skills to level up your team's creative ideas; experience in managing creative content production including animation, key visual and video is a plus.
- A T-Shaped Contributor and collaborator: You are able to think and contribute broadly, across a number of publishing sub-disciplines and functions, but also able to dive deeply into brand management and development.
- A Strategic Thinker: You show strong strategic thinking, being able to make decisions in a macro perspective considering your partner and the market ecosystem; but at the same time, you show the same attention to details because you know that it is the details that make the difference.
- A Player-Focused Champion: You understand die hard fandom and can empathize with our most avid players; you know the importance of listening to player needs because you are a player too; you understand that every decision you made would impact players in different ways, so you are mindful about creating seamless, player-worthy experiences
- Passion in Gaming: You’re a gamer with deep passion in one or more competitive genres and you use your gaming experience to connect with and represent players as a gamer yourself; as a gamer who loves marketing you’ll stay on top of what is happening across all platforms and genres and analyze industry brand campaigns