China - Social Media Marketing
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As Social Media Marketing and a member of Esports Publishing, you'll be leading the efforts in creating and driving our local social media marketing strategies. Leading internal/external teams and working with our local partner (Tencent), you are expected to elevate players value we deliver by –
- developing our social media multi-platforms strategies
- better engaging players as evangelists for our brands and products in a way they would enjoy
- breaking convention in contents creation and delivery
- and exploiting the potential of unique social media resources we can use
On the one hand, you are the strategist who we look to evolve our overall publishing strategies together with us and on the other hand, you are also the person who will manage relationships with stakeholders, team members and external resources, meet our quality bar and players' expectation, and deliver best results.
As a Rioter in Team China at our Shanghai office, you'll join a growing team of player-focused pros that share our rejection of convention and maniacal passion for gaming. Our team is focused on game, esports, merchandising and media business for Chinese players. Within this team, you will be working with people from a variety of disciplines, ranging from Game Operation, Publishing, Video Production, Live Services, Events, Business Development, Merchandising, etc. We would love for you to join us to shape how we deliver better experience to players in China together.
As a Rioter in China, you'll join a team of internationally and culturally diverse professionals that share our prioritization of player experience, rejection of convention and maniacal passion for gaming.
To reinforce Riot's collaborative culture in our China offices, we've decided to do away with the constraints of traditional hierarchical title structures that are more common in the region. Titles don't really matter at any of Riot's offices, but we chose to take this extra step in our China offices to foster a space where teamwork thrives. We believe that removing this constraint will promote individual autonomy, ownership, collaboration, and a focus on results. We promise you won't need a title at Riot to make an impact.
- A hardcore gamer: your passion for video game is what drove you to the industry; you love games, are an avid fan of LoL esports, and take play seriously. More importantly, you understand there is difference even among hardcore players and you have great empathy to players that are different from you.
- A creative and strategic thinker: Based on your deep empathy to an extensive player group, you employ a holistic approach to set ambitious, but attainable goals. Always with big picture in mind, you can prioritize things and balance short-term solutions with long-term visions. At the same time, you can think out of box to figure out solutions that works well for local market and holds tight to our branding vision.
- A social media expert: You are a geek when it comes to social media. You know both international and local social media and understand the nuances in between. When it comes to relevant tech aspects of social media campaigns, you can talk like a product manager, who is able to communicate between engineers and branding guys.
- A strong communicator: you have pro communication capabilities, and are able to effectively collaborate with internal teams, our close partners, and third-party vendors; you are a good listener and are able to communicate with candor, concision, and clarity, also able to create positive relationships with stakeholders through the appropriate management of their expectations and agreed objectives.
- Proven success in previous career: you can expect to do a lot of things that you have no experience for. But it is important that you have good experience and proven track record of success in top advertising or PR agencies, or in-house social media position.
- A curious, humble but fast learner: esports and gaming is a fast-developing industry that keeps changing all the time; rules and experience from yesterday may not be applicable today, there is always a lot of new stuff to learn; you're capable, yet humble, and you're eager to learn new things from your colleagues and more importantly, from players, no matter who they are
- Multilingual: you speak both Mandarin and English fluently, in order to communicate with Rioters in diverse global teams, and with some of our global partners and vendors
- Research, create and evolve social media strategies that would work best for local players and our brands and products
- Build/Identify and lead an internal/external to drive planning and execution of local social media campaigns and day-to-day social media presence based on strategies
- Work with internal and external teams to identify critical new opportunities in social media marketing that would better serve our players and overall strategies
- Work with partners to drive innovation in social media marketing, including contents creation and delivery, tech development and collaboration, daily execution etc., to exploit new opportunities identified
- Measure the results of execution, identify key learnings, and evolve our work to deliver greater value to players
- Lead/support key publishing projects of strategic significance in China
Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.