Social Media Strategist
Job Id: REQ-0002589
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 67 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
The Social Media Strategist will be responsible for leading Social Media execution for Riot Games and products as the communications expert. Build social media strategy, manage social media channels (Twitter, YouTube, TikTok, Instagram, LINE, Twitch, Mirrativ, Discord, etc.), operate daily execution, engage with players on social media, manage social agencies, increase brand awareness, and establish storytelling about Riot Games, games and IPs. Ultimately the Social Media Strategist will realize a net-positive climate on social spaces by utilizing multiple social media channels to engage/excite players and to increase prospects from followers. The Social Media Strategist will also contribute to organizing the community on digital/real and expanding our impact in the community.
・A Marketing Expert: you have good knowledge and experience in creating and executing marketing or brand campaigns. You hone a professional marketing background in Japan for 3+ years or relative experience.
・A Social Media Beacon: you've had experience posting on all sorts of social media platforms, including Twitter, YouTube, TikTok, Instagram, LINE, Twitch, Mirrativ, Discord and the forums; you're drawn to the unique two-way conversations social media encourages and are passionate about engaging with a robust community of players.
・A Gamer and Player Engager: you're a hardcore gamer and identify with the audience, that's why you're great at hooking player attention and keeping them enthused for what Riot Games Japan has planned.
・A Thoughtful Problem Solver: whether out in the community or in a meeting room, you enjoy the challenges of complex real world player pain points and use your marketing skills and social media knowledge in identifying the most elegant if not witty solution to solve them.
・Collaborative: you know not to dive solo against your challenges, and that involving team members and working smart in a cross matrix organization will help you leverage obstacles and help you scale far beyond the limits of a single person; you are able to communicate clearly and inspire a team to action.
・Multilingual: you're fluent in Japanese and English; you didn't learn these languages in a cultural vacuum and can pick up nuances that could mean the difference between pleasing someone and offending them.
・Build holistic SNS strategy for Riot Games and our games.
・Collaborate with brand managers and integrated marketers to deliver the right story to the right place on the right social channels.
・Increase brand awareness, touch point and player excitement through social media.
・Drive social media promotion to help the impact of game publishing.
・Amplify the campaign impact, IP/Brand awareness, interaction with players as the closest communication channel.
・Manage SNS agencies and monitor the performance and execution to measure the impact from social media.
・Collaborate with the Central Comms/social media team for storytelling of the company and games.
・Create a net-positive climate and promote better player behavior in the game.
Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.