Marketing Lead, Esports (LoL)
Job Id: REQ-0006945
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As Marketing Lead, Esports (LoL), you will work hand in hand with the Head of Marketing and the broader APAC Marketing Team to spearhead the holistic APAC brand narrative and brand marketing strategy for our MOBA Products in the Riot’s Esports portfolio. You accept the unknown and you're able to come up with ground breaking initiatives that will take our relationship with fans and partners to the next level. You are eager to design marketing campaigns that genuinely engage communities and inspire the next generation of fans to dive into esports. You will utilize insights, experience, and brand marketing craft to establish and inspire fellow Rioters with a clear vision for our titles, guiding and supporting teams towards delivering incredible levels of player focus in APAC.
As a Rioter in Singapore, you’ll join a tight knit group of exceptionally bright minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games APAC is dedicated to creating tailored player experiences that show local players they aren’t lost in translation.
- Define our esports journey for League of Legends across APAC – where do fans watch, socialize and champion their experiences
- Develop tailored product marketing strategies (including vision, goals, roadmap, and prioritization) for MOBA esports (VCS, PCS,)
- Be the key liaison between the global marketing and product teams and Riot's regional publishing organization, advocating for successful outcomes through close collaboration and partnership
- Represent APAC in global product strategy and SMEs groups, speaking to each market’s unique challenges and opportunities
- Maintain a clear direction for Riot’s marketing and content efforts across APAC, ensuring that all marketing programs are aligned with goals, target audience, and core brand strategy
- Be a major brand advocate and ensure that Riot & game branding is properly maintained and represented throughout all channels, comms, and activities both regionally and globally
- Guide successful execution of campaign and initiative development within the team - ensuring outstanding creative experiences that improve standards for marketing across the industry and product vision, identifying and collaborating with the best-in-class agencies to do so
- Champion cross-collaboration efforts with stakeholders across the internal & external esports partners and teams
- Set top-level goals and key results for esports marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape
- Maintain seamless integration with the product and esports teams via a clear and consistent communication strategy that surprises and delights players and viewers at every turn within our ecosystem
- You may manage a team initially consisting of 1 direct report. You will mentor and provide growth opportunities to the team, and collaboratively bring together leadership across departments
- 8+ years of experience in marketing at an agency or in-house role
- Experience working across departments and working with executive management
- Good knowledge of marketing disciplines and building cohesive campaign strategy and plans
- Experience in planning and delivering successful integrated marketing campaigns
- Experience working directly with creative, community, and channel-focused leaders
- 3 years minimum people management experience
- Experience working in multiple markets within APAC, with a good understanding of regional/cultural landscape differences and similarities
- Experience working in nimble and high growth businesses
- Passion for Esports - watching, supporting and championing is a definite MUST!
- Active player and fan of League of Legends
- Experience in gaming, interactive entertainment or related fields, throughout all stages of the production lifecycle of a product or experience
- Experience working on the launch of multiple games across a variety of platforms and genres
- Up-to-date with the gaming and entertainment industry's newest trends and technologies
- Fluency in English is a must, but strong bonus points for language capabilities in any of our market’s languages: ex. Thai, Bahasa Malaysia, Bahasa Indonesia, Tagalog, Japanese, Hindi, Vietnamese or Chinese
Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.
It is the policy of Riot Games Services Pte. Ltd. and each of its affiliates (collectively, “Riot Games”) to provide equal employment opportunities for employees and applicants for employment. Riot Games does not unlawfully discriminate on the basis of age, race, gender, religion, marital status, family responsibilities, disability, gender identity or expression, sexual orientation, or any other characteristic pro