Influencer Manager, Wild Rift (Contract)

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As an Influencer Manager (Contract) for Wild Rift APAC, you will operate as a pivotal member of the League of Legends: Wild Rift publishing team. You’ll be one of our ambassadors to content creators in APAC. You will be responsible for building meaningful and impactful relationships with local influencers, seeking out and developing new talent, and partnering with veterans and content creators on initiatives for Wild Rift. You will also be fully integrating creator content and initiatives within Wild Rift’s Organized Play strategy. This means also leading stakeholder engagements with third parties and collegiate organizations to ensure Wild Rift’s Organized Play ecosystem remains healthy and committed to the community. You’ll have firsthand experience in the content creator ecosystem and a deep awareness of the groups and influential personalities within the communities Riot speaks to. You’ll have a service-oriented mindset, with an understanding that your role is to celebrate and support leading figures in the community vs. trying to be one yourself.

Above all else, you appreciate Riot’s player-first philosophy - and how we orient around the goal of being player-focused. You have thoughts about the next rising stars in streaming, and you’re passionate about developing enduring relationships with accomplished creators while connecting them with the things that inspire them.

Responsibilities:

Identify community creators who are making groundbreaking content for Philippine players to expand our influencer network
Initiate, grow and foster relationships with influencers, support them through any engagement with Riot, track progress and data across their projects with us, and identify ways to level up their craft
Develop a network of agencies and external resources to assist in building, growing and maintaining an influencer network.
Advise and consult with teams across Riot, becoming a trusted resource for best practices, and helping to add tangible value for players, creators and Riot.
Collaborate externally with content creators across various mediums to create “A+++ would watch again” quality content
Collaborate internally with Riot teams across the globe to create holistic, thoughtful and strategic experience for players around major publishing beats. Ensure that influencer engagement is never an afterthought
Represent Riot well in the content creator space, building our reputation as great partners and outstanding collaborators
Design strategies that focus on elevating the work the community creates, providing them with resources, and identifying exciting opportunities in the space
Owns and manages the Wild Rift Creator program
Manages stakeholder relationships between Tournament Operators, Collegiate Boards, and other Third-Party Organized Play Partners
Ensures executional excellence for Wild Rift’s Organized Play Strategy and ensures the Wild Rift grassroots ecosystem is healthy

Required Qualifications:

5+ years of influencer management and relationship building experience
Understand major streaming platforms in the Philippines and the influencers we are supporting
Advised and performed on short-term and sustained influencer campaigns within the Gaming and Entertainment spheres
Content and influencer program implementation/management experience
Craft expertise and a collaborative spirit that prioritizes the delight of players over the easiest solution
Empathy and understanding for content creators and their craft
Manage multiple partnerships and campaigns at the same time

Desired Qualifications:

Live event experience. Familiarity with esports is a plus
Community management experience
Participated in a game launch or major campaign
Exposure to non-gaming entertainment marketing
Knowledge and perspective on the global streamer community and ecosystem
Fluent in both English and Filipino

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Employment Type: employment contract with IES