When earthquakes and the tsunami devastated Japan, the Red Cross provided compassionate care to those in need. From March 21 to March 27, we donated 100% of the sales proceeds of champion Akali and her Nurse Akali skin to aid relief efforts. In the end, over 50,000 League of Legends players stepped forward to donate over $162,000 to help those in need, and we're happy to help channel their generosity into such an important cause.
The head of our philanthropy team discusses social impact and the benefits of new approaches to old problems. This article has previously been published as a series of personal blogs.