Senior Brand Manager - TFT

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As Senior Brand Manager – TFT, you will support the development and execution of brand and publishing strategies in China in partnership with Tencent. You’ll collaborate with internal Riot teams and external partners to help ensure campaigns and player-facing efforts resonate with local audiences while aligning with global brand direction.

While you won’t own the overall brand strategy, you’ll contribute to its implementation by coordinating reviews, collecting insights, and facilitating alignment between Riot and Tencent. Your role will help ensure that Riot’s strategy games maintain strong brand presence and player connection in the Chinese market.

Responsibilities:

Brand Strategy Support

• Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders
• Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values
• Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders

Publishing Collaboration

• Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution
• Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests
• Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback

Player and Market Insights

• Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends
• Collaborate with insights teams to support research initiatives and apply findings to publishing decisions
• Monitor industry trends and competitor activity to help inform brand adjustments

Cross-functional Coordination

• Work closely with Riot China and global publishing teams to align messaging and player-facing efforts
• Ensure campaign materials and communications reflect consistent tone and positioning
• Support initiatives that build long-term player trust and brand familiarity in China

Required Qualifications:

• 5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media
• Experience collaborating with partners or agencies to support marketing or publishing initiatives
• Familiarity with gaming audiences, especially in strategy, autobattler, or competitive genres
• Fluent in Mandarin Chinese and English, with strong communication and coordination skills
• Demonstrated ability to work cross-functionally and manage multiple stakeholders
• Solid understanding of Chinese gaming culture and player expectations

Desired Qualifications:

• Experience working with or supporting campaigns involving major publishers like Tencent
• Knowledge of Riot’s IP and values, especially with a player-first mindset
• Exposure to live service games and publishing pipelines
• Passion for strategy games on PC and mobile platforms