Marketing Team Lead
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As Marketing Team Lead (Korea), you’re ready to get your hands dirty sculpting the League of Legends brand and marketing experience for Korean players. You smash through limitations to reach creative solutions, and your keen eye for the fine details allows you to see the root cause of even the most challenging problems. You love challenging convention with entrepreneurial spirit, you’re willing to embrace the unknown and you’re able to come up with groundbreaking initiatives that will take our relationship with players to the next level.
As a Korean Rioter, you’ll lead a dedicated team of specialists committed to becoming the most player-focused game company in the world. Also, You’ll have for mission to grow League of Legends fan base by acquiring, reviving, and engaging players in a long term. You're a master at influencing and communicating with leadership, partners and peers to get to the right outcomes for players in Korea. With teams in Publishing, you'll share our prioritization of player experience, challenge convention and bring an intense passion for gaming.
- Experienced: you’re a well-honed marketing master with at least 10 years of experience in marketing, demonstrating success in establishing best practices, analysis and trends, product positioning, creative and media strategies, PR, and promotions
- English speaker: you’re fluent in Korean and English with the context to understand and interpret both cultures
- A trusted leader: you lead, support and mentor your teammates on and off the clock; you offer guidance and encouragement when the team needs support and fist bumps when they’re kicking ass. Also, you believe that the best leaders grow more leaders, not followers; you push people to improve their weaknesses and bolster their strengths
- A community-focused gamer: as a core League of Legends player, you’re already chest-deep in the community, so your player-focused mentality drives your concerns
- Data-driven: you’re able to leverage data and player research to turn them into product positioning, creative, media and PR strategies backed by strong business cases
- Player-focused: you’re a player yourself, and you know all the ins and outs of PC gaming in Korea; you’re ready to put your extensive gaming experience to work building the marketing initiatives that players in Korea want to see
- Work tirelessly to make League of Legends the most played game and most recognizable brand in Korean gaming; manage advertising, PR, events and promotions
- Forge strategies to attract new players while engaging existing players through marketing initiatives and campaigns
- Define key performance indicators to set goals for and track the performance of our publishing efforts, and help your teams gain and maintain a data-informed perspective on their work
- Create focus within your teams: guide them in the priority-setting process, eliminate blockers, and facilitate execution
- Manage relationships with agencies outside the company that can contribute to awesome marketing campaigns, helping deliver even more value to players
- Be a savvy spender, striking just the right balance between thrift and extravagance when setting the marketing budget and eCommerce strategy
Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.