China – Merch Marketing
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As Part of China Merch Marketing Team, you will contribute to build Riot Games Merch to a trust-based and premium brand and turn its long term vision and goal to a language that greatly resonates with players; you’ll innovate through player engagement to foster long lasting player relationships; you will work closely with both Shanghai and Central teams to level up the overall merch experience and Riot brand in China.
As a Rioter in Team China at our Shanghai office, you'll join a growing team of player-focused pros that share our rejection of convention and maniacal passion for gaming. Our team is focused on game, esports, merchandising and media business for Chinese players. Within this team, you will be working with people from a variety of disciplines, ranging from Game Operations, Publishing, Video Production, Live Services, Events, Business Development, Merchandising, etc. We would love for you to join us to shape how we deliver better experience to players in China together.
A hands-on industry expert: you have 3+ years’ experience in retail or consumer product related marketing/communication/branding areas, with a successful track record of brand building, online/offline campaigns, and impactful value adding services for your audience
A "language" guru: you know how to talk to players, know what resonates with them, and why things matter; you have the ability to turn Riot Games Merch vision and goals into something players value and cherish
High Efficient: very quick reaction on the market and player feedback, innovation on content generation and promotion ideas
Strategy-focused: you'll contribute to the conversation surrounding how to build a trust-based and premium brand and how to create a fandom with long-lasting relationships with players
Detail-focused: as you and your teams will produce content for different kinds of use (from daily social media purposes, to epic content for major initiatives!), you’ll have extraordinary sense on details to ensure a best possible player experience from purchase to engagement, from visual to linguistic enjoyment
A core gamer: your passion for gaming can be felt in most of your big life decisions, from which computer to pick up to where you live; you love games and take play seriously, and that'll help you make player-focused decisions every day; preferably, you play League of Legends
Multilingual: you're comfortable conversing in English and Mandarin; you didn't learn these languages in a cultural vacuum and can pick up nuances that could mean the difference between pleasing someone and pissing them off.
- Work with RGM publishing projects and follow through in every step of execution in working with internal teams and partners
- Identify and foster strategy and ways to engage and build long-lasting relationships with players
- Work closely with the team of publishing/marketing/communication professionals from a variety of disciplines and coordinate the future structure of team members for various initiatives
- Orchestrate publishing strategy and projects together with other teams including esports and media business for building a broader Riot Games brand in China
- Interface, learn from, and add value to central merch, publishing, and other teams, tweak their ideas and assets to better suit Chinese players
Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.